HOW CAN I BECOME PART OF THE PROGRAM?
GIVE YOUR JEANS AN INFINITE LIFE
We can repair your denims so you'll be able to wear them again. If you don’t want them any more, we’ll reuse them, ensuring that they're incorporated into something new. The choice is yours!
In April 2021, we made a commitment: all of our jeans will be betterwash by 2023. We're halfway there: 50% of our jeanswear collection is already waterless.
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