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WHEN THE BEST JEANS IN THE WORLD ARE BORN, SO IS ART, LEGACY AND HISTORY.Where we grew up, in the north of Portugal, there is a unique talent, a special way of doing things. We've been all over the world, we've celebrated many victories and we've made many dreams come true, because you trusted us to do so, you made us stronger. |
1994 • Brand Creation 1998• Opening of the First Store in Norteshopping, Porto, Portugal 2002• Opening of the First International Store in Spain 2004• Opening of the First Store in the Middle East - Qatar 2007• Launching of the Jeans ‘Wonder’ Push Up 2008• Launching of the Jeans ‘Secret’ Push In 2010• Launching of the Online Store 2012• Opening of the First Store in France 2013• Launching of the First Shop-in-Shop concept 2015• 1 million members in the Salsa Star loyalty program 2017• Launching of the Jeans ‘Faith’ Push In (at the time ‘Secret Glamour’) 2020• Opening of the Flagship Store at Gran Vía, Madrid, Spain 2022 • Launching of the Jeans ‘Destiny’ Push Up 2023 • Opening of the Flagship Store at Paseig de Gracìa, in Barcelona, Spain |
+1200EMPLOYEES |
+40COUNTRIES |
+190STORES |
+1200WHOLESALE PARTNERS |
+190STORES |
+1200WHOLESALE PARTNERS |
You can find us all around the world, both through our chain of shops and multi-brand partners who sell our clothes worldwide and who we are proud to welcome to our big family, just like you! Thank you for trusting us, for making us stronger. |
Let's return that strength, let's go: PUSHING THEM FORWARDWe are for the ones who need a little push to make it. For the ones who cannot speak high enough to be heard. For the ones who cannot find the time to finish the task. For the ones whose arm is not long enough to seize the opportunity. We give them that extra decibel, that extra second, that extra inch. Pushing them forward for them to finish what they started, for them to win. We want to be part of your life, creating jeans that match who you are and how you feel, |
pushing for yourconfidence/ˈkɒnfɪd(ə)ns/ noun 1. the feeling or belief that one can have faith in or rely on someone or something. 2. the telling of private matters or secrets with mutual trust. |
Confidence in thecore of our brand's history, of our product and purpose. |
HOWWHATWHYHOWWE DO |