Become

Become is our approach and our commitment to people and to the planet. It is our environmental and social responsibility to do the best we can, respecting the ecosystem we are all part of.
It means being aware in the production and distribution of our products, being fair and kind to the people who are part of the process and giving back to the community, setting examples that will pave the way for future generations.



We can all become part of the change.

MAIN GOALS




HOW CAN I BECOME PART OF THE PROGRAM?



INFINITY

GIVE YOUR JEANS AN INFINITE LIFE
We can repair your denims so you'll be able to wear them again. If you don’t want them any more, we’ll reuse them, ensuring that they're incorporated into something new. The choice is yours!


Learn more
BETTERWASH

In April 2021, we made a commitment: all of our jeans will be betterwash by 2023. We're halfway there: 50% of our jeanswear collection is already waterless.


Learn more
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