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When the best jeans in the world are born, so is art, legacy and history.


Where we grew up, in the north of Portugal, there is a unique talent, a special way of doing things. We've been all over the world, we've celebrated many victories and we've made many dreams come true, because you trusted us to do so, you made us stronger.



    1994

    • Brand Creation
    • Launch of the first Jeans “Elegant”

    1998

    • Opening of the First Store in Norteshopping, Porto, Portugal

    2002

    • Opening of the First International Store in Spain

    2004

    • Opening of the First Store in the Middle East - Qatar

    2007

    • Launching of the Jeans ‘Wonder’ Push Up

    2008

    • Launching of the Jeans ‘Secret’ Push In

    2010

    • Launching of the Online Store

    2012

    • Opening of the First Store in France

    2013

    • Launching of the First Shop-in-Shop concept

    2015

    • 1 million members in the Salsa Star loyalty program

    2017

    • Launching of the Jeans ‘Faith’ Push In (at the time ‘Secret Glamour’)

    2020

    • Opening of the Flagship Store at Gran Vía, Madrid, Spain

    2022

    • Launching of the Jeans ‘Destiny’ Push Up
    • Opening of the Flagship Store at Rua Augusta, Lisbon, Portugal
    • Launching of the Infinity (Repair and take back program)
    • Launching of the Salsa Jeans App

    2023

    • Opening of the Flagship Store at Paseig de Gracìa, in Barcelona, Spain
    • Opening of the brand’s first stores in Ireland

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You can find us all around the world, both through our chain of shops and multi-brand partners who sell our clothes worldwide and who we are proud to welcome to our big family, just like you! Thank you for trusting us, for making us stronger.

We will give that strength back by

PUSHING THEM FORWARD


We are for the ones who need a little push to make it. For the ones who cannot speak high enough to be heard. For the ones who cannot find the time to finish the task. For the ones whose arm is not long enough to seize the opportunity. We give them that extra decibel, that extra second, that extra inch. Pushing them forward for them to finish what they started, for them to win. We want to be part of your life, creating jeans that match who you are and how you feel,

pushing for your

confidence


/ˈkɒnfɪd(ə)ns/
noun


1. the feeling or belief that one can have faith in or rely on someone or something.

2. the telling of private matters or secrets with mutual trust.



Confidence in the core of our brand’s history, of our product and purpose. 

HOW

WHAT

WHY

HOW

WE DO

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PERFECT FIT FOR EVERY

BODY



Each pair of our jeans is designed with a purpose, cut to the millimeter for the perfect fit, finished to match a personality. There is a pair of Salsa Jeans for every body type and every moment of your life: there's a pair of Salsa Jeans that will turn every moment of doubt into your everyday confidence.


Learn more

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PROUDTUGUESE



We are inspired by the beauty around us. We create from our music, our architecture, our breathtaking landscapes, our traditional materials… we create inspired by our people, with detail, precision, and heart.


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CRAFTSMANSHIP



The magic starts in the pattern, built carefully to make the perfect fit to each person. Dozens of prototypes and fitting sessions later, our raw jeans are born. They’re finished in our industrial facilities by our experts, who master the techniques and the processes to give it the perfect look.


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PEOPLE & PLANET



Being an increasingly more sustainable brand is more than a commitment, it’s an intricate part of how we operate, and that is why we have ambitious goals to achieve until 2040. Get to know our social and environmental responsibility program, Become, and projects like Betterwash – water saving in our washes, in an average of 58% - and Infinity, so you can give you jeans a second life.


Learn more

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