On Strategy award distinguishes Salsa as the Portuguese brand with a robust reputation

Salsa recognised for its solid reputation in the RepScore 2017 study

OnStrategy, in partnership with the Corporate Excellence Foundation, has presented the reputation results from its study, Global RepScore Pulse, which assesses over 3000 brands in Portugal. In the retail textiles sector, Salsa scored over 70 points, placing it in the solid reputation category.

Global RepScore Pulse is a study that assesses how stakeholders (the general public, businesspeople, company directors, journalists, opinion leaders, university professors and market analysts) view the positioning and the emotional and rational levels of reputation of organisations and brands.

In Portugal, the study encompasses over 300 organisations and brands selected by a panel of over 40,000 people, who assess them according to the excellence table.