become purpose
The reduction of the amount of water needed during the production
We started by as a laundry, so we are very familiar with all the methods of producing denim. Along the way, we always tried to upgrade every little process, even if it seemed meaningless at the time. However, we always knew there was a lot to improve. The reduction of the amount of water needed during the production – as well as the chemicals used – was a concern we had, still do and will have for the years to come, as this industry can be very challenging. Is now clearer than ever that we can deliver the same jeans, looking just as fabulous, with less water.