Betterwash is a washing process we use for our jeans and that, combined with the best existing technology and the experience our production teams have acquired over decades, makes it possible to use an average of 58% less water, a process certified by Control Union.
LASER
Efficient and sustainable, laser technology uses no water and provides a perfect finish without changing the authentic look of the jeans.
OZONE WASH
Uses electricity and oxygen to substitute a lot of the chemical products normally used in a traditional washing process. This technique uses no water.
E-FLOW
Involves spraying the product, thereby significantly reducing the use of chemicals, water and energy.