01



WATER



In April 2021, we made a commitment: all of our jeans will be betterwash by 2023.
We're halfway there: 50% of our jeanswear collection is already waterless.

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We're halfway to meeting our biggest commitment:





In April 2021, we made a commitment: all of our jeans will be betterwash by 2023.
Betterwash is a washing process we use for our jeans and that, combined with the best existing technology and the experience our production teams have acquired over decades, makes it possible to use an average of 58% less water.

What techniques do we use to save water?

Laser



Efficient and sustainable, laser technology uses no water and provides a perfect finish without changing the authentic look of the jeans.




Ozone wash



The ozone wash uses electricity and oxygen to substitute a lot of the chemical products normally used in a traditional washing process. This technique uses no water.




E-flow



E-flow technology involves using a finishing spray on products, thereby significantly reducing the use of chemicals, water and energy.

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Control Union

Our betterwash jeans use 58% less water, on average, as certified by Control Union.

02



PACKAGING



A responsible approach in terms of packaging includes taking every opportunity to eliminate it and, when necessary, ensuring the use of more sustainable materials. With this in mind, we signed the Portuguese Plastics Pact and we are committed to using certified cardboard that does not contribute to the deforestation of endangered old-growth forests. In 2021, the amount of product packaging represented about 0.1% of the total weight of the items sold.

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Project to review consumables in the logistics chain



This comprehensive project to overhaul our logistics chain allowed us to eliminate 100% of plastic consumables in 2020 (including the elimination of stretch film around boxes and plastic adhesive tape): saving 35 tonnes of plastic/year. We've also reduced annual paper consumption by 176 tonnes, with the use of Kraft cardboard reduced by 45% and A4 paper by 71%.

Plastic-Free Denim Chain







In 2021, we set ourselves an ambitious challenge (and one that we believe is unique in the market): to completely eliminate the use of plastic from our denim supply chain. This means getting all these products circulating in perfect condition between our suppliers, warehouses, shops and end customers without using a single plastic bag. After months of dedication and research, we found a solution that will help us eliminate at least 1.1 million plastic bags per year when this project is completed in 2023 (we're already halfway to reaching our target).

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Plastic-Free Denim Chain



In 2021, we set ourselves an ambitious challenge (and one that we believe is unique in the market): to completely eliminate the use of plastic from our denim supply chain. This means getting all these products circulating in perfect condition between our suppliers, warehouses, shops and end customers without using a single plastic bag. After months of dedication and research, we found a solution that will help us eliminate at least 1.1 million plastic bags per year when this project is completed in 2023 (we're already halfway to reaching our target).

03



CO2



We've brought our carbon neutrality goal forward from 2050 to 2040, with an intermediate, scientifically defined goal of, by 2030, reducing emissions by 66%.

HOW?


In order to achieve carbon neutrality, we seek to become more energy efficient through the use of more efficient equipment. We have also installed renewable energy solutions in the facilities monitored and, in the places where consumption isn't monitored, we look for green energy guarantees of origin whenever possible. Our goal is to produce approximately 30% of energy for our own consumption, using photovoltaic panels in our facilities.


And, because we are aware of the importance of decarbonisation, we are measuring our Scope 3 footprint, with the aim of establishing new emission reduction indicators, also in this scope.

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