• Brand Creation
• Launch of the first Jeans “Elegant”
• Opening of the First Store in Norteshopping, Porto, Portugal
• Opening of the First International Store in Spain
• Opening of the First Store in the Middle East - Qatar
• Launching of the Jeans ‘Wonder’ Push Up
• Launching of the Jeans ‘Secret’ Push In
• Launching of the Online Store
• Opening of the First Store in France
• Launching of the First Shop-in-Shop concept
• 1 million members in the Salsa Star loyalty program
• Launching of the Jeans ‘Faith’ Push In (at the time ‘Secret Glamour’)
• Opening of the Flagship Store at Gran Vía, Madrid, Spain
• Launching of the Jeans ‘Destiny’ Push Up
• Opening of the Flagship Store at Rua Augusta, Lisbon, Portugal
• Launching of the Infinity (Repair and take back program)
• Launching of the Salsa Jeans App
• Opening of the Flagship Store at Paseig de Gracěa, in Barcelona, Spain
• Opening of the brand’s first stores in Ireland
Each pair of our jeans is designed with a purpose, cut to the millimeter for the perfect fit, finished to match a personality. There is a pair of Salsa Jeans for every body type and every moment of your life: there's a pair of Salsa Jeans that will turn every moment of doubt into your everyday confidence.
We are inspired by the beauty around us. We create from our music, our architecture, our breathtaking landscapes, our traditional materials… we create inspired by our people, with detail, precision, and heart.
The magic starts in the pattern, built carefully to make the perfect fit to each person. Dozens of prototypes and fitting sessions later, our raw jeans are born. They’re finished in our industrial facilities by our experts, who master the techniques and the processes to give it the perfect look.
Being an increasingly more sustainable brand is more than a commitment, it’s an intricate part of how we operate, and that is why we have ambitious goals to achieve until 2040. Get to know our social and environmental responsibility program, Become, and projects like Betterwash – water saving in our washes, in an average of 58% - and Infinity, so you can give you jeans a second life.
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