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Inside information on how the iconicpush up WONDER jeansbecame legendary
Ten years ago, after a thorough study of the female body, we pioneered the world of denim by launching the innovative PUSH UP Wonder jeans, an originally low-waist model that perfectly matched the true Push Up effect with sensuality and comfort. Over the past decade, we have focused on innovation and differentiation, and we work daily to meet the demands of today's trend-driven women. The creation of the Push Up concept itself marked the beginning of our specialization in the creation of technical jeans, with the guarantee of excellent quality and wearability.
technology & innovation Salsa aims to create a one-of-a-kind piece such as the Push Up Wonder, which adapts to the body like a second skin, creating comfort and sensuality.
more than 500 TYPES OF DENIM AND SEVERAL TECHNOLOGIES APPLIED
TECHNOLOGY AND INNOVATIVE EFFECTS IN YOUR JEANS
Denim has evolved a lot in these last 10 years with the use of several special raw materials. An example of that is the use of EMANA technology that incorporates bio-active crystals in the denim fibre, guaranteeing a permanent cosmetic effect. PREMIUM FLEX is also a good example of the perfect combination of fit and technical denim. One-of-a-kind jeans with more than 30% elasticity which recovers very well, giving you extra comfort. The SOFT TOUCH denim, a silky surface with a slight shine, makes the jeans more comfortable and gives them a good touch.
PUSH UP WONDER THE EVOLUTION OF A MASTERPIECE
THOUSANDS OFhappy clients
I loved them. They look great, they hug the curves. The fabric is very soft and the colour is beautiful. I have finally found, at Salsa, a pair of light blue jeans. PORTUGAL
When I order a Salsa wonder push up, I'm sure it fits always perfect! Netherlands
Really comfortable jeans... They feel like a second skin! Well-defined cut! I love them! France
I love the push up effect; they are very comfortable because of the combination of cotton, polyester, and elastane.SPAIN
10 Years later... 2017
We are celebrating 10 years of the Push Up Wonder with a very special campaign starring Sara Carbonero.
This campaign comes at a time of great relevance for the brand: the 10-year celebration of the Wonder Push Up, our brand's icon product. So, the privilege came about to become associated with a celebrity such as Sara Carbonero, who embodies the profile of the woman we identify with: a modern, inspirational woman who gives importance to being beautiful, elegant, and comfortable and who wears jeans in her everyday life.Rita Calheiros, Brand & Marketing Director