NEW IN - BLUE RAY

 

SPRING / SUMMER 21

 

DEN LOOK KAUFEN (7)

 

  THE FUTURE IS IN OUR HANDS


Your energy has the power to change what is around you. Turn your world into spring. Life gains more colour, excitement and flavour. It is time to be reborn. The Blue Ray collection brings the transformation, the good energy that we need to live and feel, more than ever. Thinking about spring days warms our bodies and souls, inspires us, wakes us up to the imagination. The 'BLUE RAY' collection has arrived in the form of positive energy, light, freedom and it goes without saying: dressed in denim.

 
 

A ray of blue light fused with all the colours that form your style. Blue Ray brings the brightest blue, green, red and yellow: the colours that will shine in exuberant patterns that bring timeless pieces to life.

DEN LOOK KAUFEN (1)

A ray of blue light fused with all the colours that form your style. Blue Ray brings the brightest blue, green, red and yellow: the colours that will shine in exuberant patterns that bring timeless pieces to life.

 

  COLOURED BY OUR HANDS


Blue Ray makes innovative design and materials perfectly adaptable to Nature ... adored by our eyes. Denim is the starting point, in addition to the different types of washes, there is room for patchwork, for the play of colours created by different types of denim, and for the reinvention of pieces that we are used to seeing in totally different materials. Pieces inspired by vibrant colours, come in comfortable and easy, relaxed fits, perfect for everyday life and ready to shine with the just the right styling.

DEN LOOK KAUFEN (1)

 

DEN LOOK KAUFEN (6)

 

DEN LOOK KAUFEN (1)

We are artists of our own lives, but the time has come to share the brush so that together we can transform reality. “Regeneration” and “Transformation” are a reflection of the duality of a world where we are increasingly focused on changing technologies and attracted to the fundamental need to be connected with Nature.

 

DEN LOOK KAUFEN (4)

The search for a magical world reached its peak in 2020 and continues to move forward ... in a whirlwind of emotions!
We want to be a source of energy and then come back down to the real world in peace.

 
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